Lilly Oncology · Interactive touch screen
A touch screen that let oncologists build their own patient, then see the therapy at work.
Built for Lilly Oncology’s trade show stand, this interactive touch screen highlighted Alimta and its connection to histology. Oncologists customised the experience by building a patient from demographic and cancer data, then saw the benefits of the therapy on the cancer cell types specific to that profile.
The experience tied video, interactive content and Veeva CRM together. It was built for the show floor, but proved popular enough there that it was refined and rolled out globally to thousands of sales representatives.
Archive projects
