GE Healthcare

Patients worried about imaging procedures rarely have a sense of scale: how a CT scan compares with a flight, a year of background radiation or a dental X-ray. This GE Healthcare consumer site used interactive infographics and visualisation tools to put the whole spectrum of everyday and medical exposure on one scale.

It closed the loop with something practical: visitors could build and print a conversation guide to take to their next physician visit, so a concern became a question. A CMS-based site written for patients and the healthcare professionals who talk to them.