Crown Equipment · Virtual trade show
Crown’s trade show booth, rebuilt in the browser and open all year.
A physical booth works for the few days a show runs and only for the people who make the trip. For Crown Equipment, the lift truck manufacturer, the booth was rebuilt as a 3D space that runs in the browser. Visitors look around, move between stands and open hotspots for video, product detail and downloads.
A persistent menu mirrors the way Crown organises its offer (alternative power, automation solutions, connected solutions and customer support), each with its own knowledge centre and products and services. Contact and share are always one tap away, so interest turns into a conversation with sales.
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